For Insight I ultimately wanted to capture the familiarity of a San Francisco tech brand company with a cutting edge logo and sleek typography to match. For the logo I took the optics of a camera and utilized that to form a geometric ring of concentric circles–indicating both storage and photography.
Blue is the color of the sky, a calming technical LED type color that brings a familiarity and comfort to its viewer–and thus I employed the color blue as the main color of Insight.
