Insight - Storage for Photographers


For Insight I ultimately wanted to capture the familiarity of a San Francisco tech brand company with a cutting edge logo and sleek typography to match. For the logo I took the optics of a camera and utilized that to form a geometric ring of concentric circles–indicating both storage and photography. 

Blue is the color of the sky, a calming technical LED type color that brings a familiarity and comfort to its viewer–and thus I employed the color blue as the main color of Insight. 

Instructor: Blake Coglianese

Category:
Branding
Motion
UI Design